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Episode 198

What Your Business Finances Are Telling You to Fix

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Most of us didn’t start a business because we love spreadsheets. We started because we love the work we do: interior design, coaching, copy, healing, architecture.

But when the business grows, financial management gets more complicated. It’s the part that often gets shoved to the side because nobody has the time or the desire to look at it.

Debbie Sassen and co-host Irit Levi, founder of Day by Day, walk through business financial management in practice. Not only the numbers your accountant files, but the ones that tell you where your business is working, where it is not, and what you need to fix going forward.

Your numbers are always telling you a story. The skill is learning to understand what they are telling you.

In this episode

  • The numbers every business owner should know, and why a million-dollar business is not a million-dollar paycheck
  • The difference between a marketing problem, a sales problem, and a pricing problem
  • The coaching couple who were taking home less than they paid their VA
  • How duplicate software quietly leaks cash
  • Why multiple smaller projects can sometimes be more profitable than bigger ones
  • How much cash to hold in reserve when your income arrives in lumps
  • What to do when clients think more AI means lower prices

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Knowing your numbers came up first in the last conversation. In 7 Automation Mistakes That Keep Your Business Dependent on You, Irit and Debbie covered why a time audit comes before any new tool, and why every system needs an owner.

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Debbie Sassen is a Messaging Strategist, Business Mentor, and host of the Jewish Entrepreneur Podcast. She helps established entrepreneurs clarify their messaging, increase their profits, and scale their businesses.

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