Episode 119

From Passion to Profit with Raizy Janklowicz

Today, I’m joined by one of my wonderful clients. Raizy Janklowicz is an IBCLC Certified Lactation Consultant and Postpartum Coach. She helps new moms and babies on their breastfeeding and bonding journey. Postpartum struggles can cause pain, confusion, and overwhelm instead of the joy, gratitude, and love that every new mom dreams of. She brings struggling new families on a journey to achieving their dreams using a unique and personalized approach. 

Raizy joined Wired for Wealth in September 2023 and, in the last five months, she has made massive progress in her business, and truly stepped into her identity as the CEO of a growing enterprise. Her journey and growth are a real inspiration and she’s sharing how she transformed passion to profit on today’s episode.

Tune in this week to hear a story of boundaries, balance, presence, and profit growth. Raizy went from charging $19 per hour for her services as a lactation consultant, but she knew she was meant for more. From her story, you’ll learn exactly what it takes to follow your passion and turn it into a successful business.

Enrollment for the March cohort of Wired for Wealth is now open. Applications are open until March 18th 2024. If you want to become a lifetime member of this coaching program for Jewish women and work on your money mindset, sales strategies, and receive business mentorship, click here!

What You’ll Learn from this Episode:

  • How Raizy went from being an agency contractor to starting her own business as a lactation consultant.
  • What Raizy’s business looked like before she came to Wired for Wealth.
  • How Raizy’s training as a life coach helps her serve in her role as a lactation consultant.
  • Why Raizy knew she was destined for more after starting out charging just $19 per hour.
  • What one failed business taught Raizy about how to become successful.
  • The value of having real boundaries as an entrepreneur and a mother.
  • How an understanding of coaching and your intuition allows you to help your own clients on a deeper level.


Read the full transcript now

You’re listening to The Jewish Entrepreneur Podcast with Debbie Sassen, Episode 119.

Welcome to The Jewish Entrepreneur Podcast. I’m your host, Debbie Sassen. I went from being a financial adviser, author and chronic underearner to building my business to six figures as a financial planner and money mindset coach. And then, on to multiple six figures as a full-time money and business coach.

I help entrepreneurs create money making businesses and build wealth, using sales and money mindset strategies in alignment with authentic Jewish values. Now, let’s dive in to today’s show.

Hello, my friends, and welcome back to the podcast. Today, I’m excited to share with you an interview with my client, RaizyJanklowicz. I’m going to introduce Raizy in a moment, but I have two important announcements to make.

The first one is that this podcast episode is going to be split into two podcasts. Today, you’re listening to the interview that I’m doing with my client, Raizy. Next week, is going to be my takeaways from this interview; the interview is long.

There’s so much value that you can get by listening to this interview, having your takeaways and applying it to your life, there are just so many golden nuggets that I want to share with you, that next week I’m going to do probably a little bit of a shorter episode.

But I want to make sure that I highlight everything that you can take away, and that you can apply in your business. When I make it very structured like that, I think it will be more impactful for you and how you approach your business, how you learn from Raizy’s business growth over the last five months of being in Wired for Wealth, and then you’ll be able so much more easily to apply her growth to your business. So, that’s number one.

Number two, is that Wired for Wealth enrollment for the March cohort is now open. I am onboarding clients between now and March 18th. When you join Wired for Wealth at this time, you become a lifetime member of the only group coaching program for Jewish women in the industry.

We work on your sales strategy, your money mindset, healing your relationship with money, and business mentorship, to make sure that you bring your God given gifts to the world, serving your clients the best way you know how to. And you stop procrastinating, you stay in action, you change your thoughts about money, and the amount of money you charge.

If this has been speaking to you… I know people have been reaching out to me telling me they’re thinking about it, they want to know when the next enrollment period is… now is your time. Go to my website, DebbieSassen.com/wealth and sign up for sales call, because I would love to have you in this program.

You have so much gift, talent, and that desire, the dream that is in your heart and on your mind, it’s time to bring it to the world. So, go to my website and sign up, and I look forward to seeing you inside.

Alright, let’s jump into the podcast with my client, Raizy Janklowicz. Raizy is a Lactation Consultant, IBCLC Certified, and she’s Postpartum Life Coach. She helps new moms and babies on the breastfeeding and bonding journey. Postpartum struggles can cause pain, confusion and overwhelm, instead of the joy and gratitude and love that every new mother dreams of.

So, Raizy is your best address for changing your relationship with your nursing baby, from struggling to helping you to achieve that dream relationship, that unique personalized relationship that you have always wanted. Raizy’s approach is personalized to you. When you go to the show notes, you will find out how you can get in touch with Raizy. Alright my friends, let’s dive in.

Debbie Sassen: I’m here with my client, Raizy Janklowicz, who is a lactation consultant and a life coach. Raizy joined Wired for Wealth in September. In the last five months, she has made so many amazing accomplishments in her business, and who she has become. She’s really the CEO of a growing business; which is so, so different from where she was in the beginning.

I can’t wait for you to hear her journey and experience all of her growth. So, welcome Raizy.

Raizy Janklowicz: Thank you. It’s so fun to be here.

Debbie: Thank you very, very much for joining us. Why don’t you just go ahead… I know I gave a very brief introduction to who you are… tell us a little bit about who you are, how you started in your business. I know when we started working together, you were actually self-employed and partially you were also employed. So, give us a little bit of background about who you are and what you do.

Raizy: I really, first and foremost, consider myself wife and mother of six, baruch HaShem, at all ages and stages. I always like to tell the people, whenever my baby turned two, I was always had this itch. Like, “What am I doing? What am I doing? What am I going to do now?”

And so, in the beginning, I started out, interestingly, with a BA in Education. I thought, because 20 years ago when I graduated school, you have to get further education. That’s what all nice Jewish girls did.

I ended up in the classroom, I think, maybe two or three different times, and I hated it. I just didn’t like it. I didn’t like all the rules that I had to follow. I didn’t like the structure. I didn’t think that kids were being treated the way I thought they should be treated.

I was very low on the totem pole of the hierarchy in the school, so I was just had to follow along. I was like, “If I’m going to do something, it’s probably not going to be this.” But it brought in some money, and it was nice. My husband at that time was learning, a student, and he was thinking about work, but it wasn’t yet really so much on the radar.

Then I was having my children. And then, this ad just fell in my lap. A local agency that helps postpartum families was looking for what they call a “peer counselor.” And I was like, “This is so, so, so, so cool.” Because I was enamored by anything women related; whether it was birth, whether it was breastfeeding, whether it was…

Because at that point, I had my third baby already, and I had had my fair nursing struggles. I had read every book out there. In my community, there wasn’t a lot of resources when it came to nursing, and so I was reaching out in the wider world for help. I just kept feeling like, “Nobody gets this. Nobody understands me.”

So, here was, in my community, this opportunity to find out more. I didn’t really know what it was. I was like, “I don’t know, I’m in. Let me find out.” That bug inside of me was like, “Go find out.” So, I went, came to the meeting, and there were like 15 women by the table.

We all had to say why we thought we were the best candidate for the job. I was like I don’t know. I’m so embarrassed. What do I say? But I just stood up and it just came from my heart. I just said, “I just love to help women. I love everything woman related. I want women to feel good and taken care of, and I want to understand more.” And they were like, “You have the job.”

It really was amazing. Basically, a lot of the women weren’t sure why they were there. And I hadn’t been sure either, but then it was like, “Okay, now I know why I am here.” And I stayed there for 10 years. In those 10 years, I learned from some of the top people in the field. I saw the most amazing things, the most amazing transformations. I was loving it. I was really enjoying it.

The beautiful part of it was that it was flexible. I didn’t have a very high idea of how much money I wanted to make then. But to bring my babies with me to work and nurse them, which was a big priority for me. Yeah, it was an amazing, amazing time.

I think that what started happening… like you always say, when your growth starts happening, you almost can’t stop it. It just starts. It happens to you almost. And I started realizing that I wanted to know more than what was just available for me in those [inaudible] clinic.

And even though my teachers were amazing, and I wanted to keep learning from them, I really felt that these mothers who were coming in so overwhelmed, so stressed out, sometimes with two or three toddlers with them, they were leaving with practical advice, but they were still worn out. They were not very hopeful that they would succeed.

Debbie: So, these women would come into the clinic, and this was a clinic specifically for helping women to nurse their babies, for lactation consulting?

Raizy: Exactly. So, what’s interesting, that you’re asking me, it’s actually a program that’s meant for nutritional awareness for families of low income. So, the mothers would come with their babies, and our job was to scout out the breastfeeding moms in the rooms and get them in conversation. Ask them how the nursing is going and invite them into the lactation consultant’s office.

Once we would start talking then they would start saying, “Well, I am in a lot of pain. Well, my baby’s not gaining. I’m supplementing a lot of formula.” Very often, the tears would come so fast. Like, suddenly they were overwhelmed, when a minute before they were trying to hold themselves together. Just that womanly compassion, one to another, it would just open them up.

That was our job. Then we would bring them in… and I worked for a senior lactation consultant… and she would do the work. I would just observe. I would fill up the bottles and warm the things up, keep the other kids busy. But I always had my eye on what was going on.

I remember the feeling, looking at her, and think, “When someone walks into the room, I almost feel like she knows the issue before she even hears the story. Will I ever be able to do that? Will ever be able to know before?” It was this drive within me, like, “I’m going to learn this really well. I’m going to get really good at this.”

And so yeah, these women would come and we would weigh their babies, and we would watch them feed. They would just be very overwhelmed. Many times we would send them home with a big clunky pump and lots of instructions. Many times, kids of all ages, we would have to check in with them a week later, two weeks later, and they were like, “We didn’t really do what you said. We just can’t. It’s overwhelming.”

Debbie: I remember that big clunky pump with my first child, my daughter. It turned out that at least some of my kids that I tried to give formula to, only two of them, they were very, very allergic to the soy-based formula. We have lactose intolerance in the family so I didn’t even try the dairy formulas, I went straight to the soy.

My oldest threw up her guts. There was nothing left in her system because her body had to get rid of the soy. And so, then when I went back to work, it was clear that I was going to have to express milk for my baby. So, I remember borrowing a clunky pump that made so much noise.

Raizy: We hear that noise and we get that feeling of…

Debbie: Yeah, those old clunky things would give you horrible headaches. It was more stress and overwhelm on what a woman is already experiencing.

Raizy: Totally. We were giving her literally a page of instructions, and she would go home… We were supposed to be the support people. I had a partner, we worked together. But I felt so lost. They would call me… I kept feeling like there’s this brick wall. Like, we’re telling them and we’re telling them, but then there’s this brick wall. I had to just throw my hands up and say, “I guess it doesn’t work for you.” I didn’t know even what to say.

It was so uncomfortable. I was like, “Okay, come down again.” Again, they had to call a car service and get their kids. It was overwhelming.

But I started having these thoughts in my mind of, “What do I want to do differently for women? What do I want to give them that they’re not getting yet over here?” And then COVID brought many very interesting things into our lives. The same happened for me, because our agency closed down. It’s actually interesting that they never reopened all the way.

Suddenly, people started calling me; they had my number because I was officially on-call all the time. I had to carry a cell phone with me and answer my phone all the time. Now, mind you, this was for $19/hour.

Debbie: Whoa. Wait, I want you  know that you beat me, because when I left my job, it was also a government job. You were working for an agency; I was working in Israel at the Bank of Israel. When I left and I went to work in financial planning, my first client paid me $25/hour. So, you beat me, $19/hour is… you know you’re under earning, right? You know you’re under earning, but you just take that first job and let somebody pay you just the minimum of the minimum.

Raizy: Totally. Maybe by the time I left, it was like $21. It could be. But yeah, whatever, this is what it was. The point was, very interesting, that the agency claimed that they were wanting the breastfeeding numbers to go up. This is what they were claiming. But they weren’t actually putting enough money into the program in order for it to be what it needs to be, to be that, enough for us to be there for these women.

So what happened was, when COVID struck everything closed down. I would say that it was March time when COVID sort of closed that down. And then, in the summer, people started reaching out to me; they had the numbers; “I had my baby, a COVID baby. I haven’t had help. I haven’t had support.”

I was so wary, but my supervisor said I could actually see these women. So, with all the precautions necessary, they would come over to my home. I was very hesitant. I didn’t know how much I wanted to say I knew or not, but I would just give them basic advice. I would say, “I can check your babies now. I can tell you, basically, if that makes you feel better.”

The sheer amount of women that just wanted to come and have someone talk to them about their struggles was amazing. It was still the $19/hour. So, what happened was very interesting. As that was moving on, again that bug started talking to me, and I started thinking, “I don’t know, I think that I have something here. I need to develop this and do something more, that’s going to bring me more satisfaction, more income.”

My children were growing up at that point; I had two kids in high school. And my husband at that point was at a job in a school that was struggling to stay open. And expenses… Everybody knows what it costs for summer camp. Then school, again. It was this cycle that we’re going to get to the next month, and it’s going to be better the next month, and it’s going to be better the next month. It was really draining.

I respected my husband’s decision that he wanted to teach. And I wanted to help him, but it’s really hard to see myself in a different light. And then, I got sent to a real blessing. My delicious daughter, who’s turning three, showed up, thank God, beautifully in our lives, and she went on to have some of the worst feeding issues that I had ever encountered.

Debbie: Wait, I know with your first one you struggled, your first baby you struggled…

Raizy: I struggled with first, my second, my third, my fourth. I struggled with all of them, they each had different diagnoses. My first one I starved completely, without knowing, for six weeks. My second one had severe tongue-tie issues. I nursed him until he was three, but he gave me blisters and breast infections. I can still remember the pain.

My third one failed to grow when she was 17 months. A lactation consult looked me in the eye and said, “Your skin and the pH balance of her saliva just don’t…”

Debbie: Wait, that was when your baby was 17 months?

Raizy: Yes, that was at 17 months. I struggled. I was going from one person to the next. She wasn’t gaining weight; she was just tiny and getting sick a lot. That was my third. My fourth was sensory overload baby, she just screamed no matter what we did.

And then, came my youngest baby, and she just presented with one issue after the next. She couldn’t eat; she literally couldn’t eat. She would scream and scream and scream. She’d wake up with dry diapers in the morning. I had all my contacts and all my people. And in the beginning, you know how it goes, people said, “Oh, it’s normal. You know this is how it goes in the beginning. You just have to hang in.”

My mother’s intuition said, and my professional head said, “This is not normal.” I started reaching out here and there and everywhere. I just said, “I’m going to find the answer for this kid.” It just didn’t make sense. I was led from one to the next to the next. And along this journey, I met some of the most wonderful people that taught me what could be happening, besides the practical things that we see in front of us.

What’s happening to a mother when she’s struggling, what’s happening to a baby when the baby struggling at the breast, what that means, what the implications are, and what we see literally happening to the baby from the struggle.

It just started clicking. Those pieces just started clicking in my brain. I was like, “This is what I want to do. I want to teach woman about this amazing experience.” I tell people I call myself “beyond the latch” or “holistic approach.” There’s so much more to know.

So, she’s now three. I would say that she was about a year and a little bit, when her feeding issues got under control, I told my husband, “I’m open for business.” And I started to see people privately in my home, if they called me, and they were calling me. I said, “Okay, great. You can come over.”

I was nervous because I didn’t have my official certification yet, so I decided I’m going to work towards my certification. I threw myself back into studying; I had to do some more prerequisites. And then, I got the opportunity to take the exam online, which was super exciting. I just jumped in. I booked a date, I took it out all my books, and I was like, “I’m going to do this.” So that was about two years ago now.

I was charging people like $120, $150 for this visit. They would come and then I wanted to give them follow up support, so I was talking to them on the phone hours and hours and hours. It was really draining me obviously, because I wasn’t having clear guidance on which is business and how to make a proper relationship with my clients. It was just all over the place.

I was still working for the agency, so they were sending me people also, and they weren’t open. So, it was everything based at home. Then it began like, “Do I see them during the day? Do I see my baby to a babysitter?”

So, all that that conflict that us mothers have when we move out of that flexible zone started coming for me. I was like, “Okay, I really need to think about this. I really need to think about this.” But this passion inside of me was so strong. I was like, “I need to share this with people. I just need to share this with people.”

Debbie: For so many women who are running businesses, we could just hear in your voice your heart is huge. Your heart is so, so big, Raizy, for our children. And figuring out that balance when you’re running a business. “Where do I put the boundaries? Yes, I’m here. I can serve, I can help so many women, but my kids also need me;” at night when your teenagers…

I know about teenage girls and boys. They only want attention at like 10, 11  midnight. They don’t want attention at seven or at four in the afternoon. It’s such a hard balancing act, and finding the right boundaries is crucial for your sanity. The way you’re present with your family when you’re with your family. And also, the way you’re present with your clients.

Your head isn’t always like ping-ponging between ‘what am I supposed to be doing now? Is it the laundry? Is that the homework with my child? Is it helping the woman?’ You and I have talked about this. When are you Haskalah? When are you the first responder?

Are you the compassionate woman who can help? And when are you the business owner who’s charging for what she’s doing, and not spending hours and hours on the phone when your kids also need you?

Raizy: Yeah, I guess I’ll feel it body wise, in my chest, that feeling of telling my kids that someone’s coming. I would make it dramatic, like, “This mother, she has this little baby that’s crying.” But I like I could feel it still today, closing that door on them. I needed to build myself from somewhere. I kept trying to center myself.

Like, “In the long run, this is good for them. I’m giving them me for so much of the day. This is a little part that’s just for this development of myself.” But it was a work, it was a real work. Just to throw it in, I don’t even know if I ever told you this, it just came to me right now. That room that I now see my clients in, in the middle of this whole mess… I think it was right before COVID, so four years ago… I actually started a retail business for children’s clothing in the guest bedroom of my house.

Debbie: I didn’t know that.

Raizy: Yeah. I don’t think I’ve spoken about that in a while. At one point when I was struggling, leave the agency or not leave the agency, before I had that shift, I was like, “I have to convince mothers to do something that’s so hard for them. Let me, rather, sell children’s clothing. Everybody wants to buy children’s clothing at a cheap price.”

It was very complicated. I had to import it from Israel. We had to start the whole thing with like taxes and border control and customs. I was driving to expos in different cities, and I was losing money. We ended up having to take out a loan to pay it back. So, that was like for a good year and a half that I tried.

Debbie: That’s crazy; crazy story.

Raizy: It’s crazy. At the end, I remember I just packed up everything that was left over and just gave it to a Hasid organization. I was like, “I’m going to lend whatever money I need, to pay this guy, and I’m done. That’s when I realized I don’t want to be selling dresses. It was so not me, and I want to be helping mothers.”

So, back to that, as I was trying to figure it out this struggle, I would say that I joined Wired for Wealth in September of this year. It was probably about the summer, July and August. I was actually really pretty busy. I would say it was a year now, from end of the winter time, when I really started noticing my name out there, and people are finding me.

I started to, as you said, be very overwhelmed. I wasn’t charging enough money. I was just seeing people random. “Oh, I can only come at night.” “Oh sure. Come at night.” That type of thing. When it came to the summertime, like August, I started having these thoughts in my mind that this needs to change.

I was like, “What’s our plan? We don’t have one? Okay. I have this gift to give the world. It’s worth a lot of money. And let me do this in a way where I feel more like this is my work. This is my family. This is my income, because it’s worth what it is.”

I saw your workshop somewhere. You remember? I jumped in, literally, from one minute to the next, and I haven’t looked back. I’m just moving forward from there. Where I am now, is that I have a private practice where I see mothers in their own homes.

I’m able to charge enough money now that I can travel to them, and make it worth it for me to go to where they’re comfortable, and help them. I help them through, I give them lots of support. I also offer one-on-one coaching for mothers who need more support that first two weeks. And I give classes where I teach all my passion. I just give it out to the women. I teach them everything I want them to know about nursing.

And that’s my story at this point. With the help of Wired for Wealth, I am up to my third round for this year, actually.

Debbie: Amazing. You’ve also studied life coaching, right? So, you bring some of your life coaching into… in between COVID and everything else… you also threw into your life pot of stew there, you added some life coaching. So, when you work with your clients for… What is it? Is it four weeks or six weeks? How long do you work with them?

Raizy: Yeah, my longer-term package is actually, right now, eight weeks. We made it eight weeks. What’s interesting is that in this journey, like I said before, I don’t like coming against brick walls. And that’s one of the things that I tell my clients, “There are answers and you deserve to have those answers.”

“I don’t know, we just can’t figure it out,” a medical mystery doesn’t work in my book. I don’t like those type of answers very much; when I can help it. I felt that I needed more tools to give that over to my mothers, in a way that wasn’t threatening. I felt like I was being too much of a preacher, of a consultant, when giving instructions. I felt that made women be guarded. I would notice their body language get tense.

And so, going through the coaching training, which was about also a year’s time, was so helpful in just opening my eyes to things that I really knew, but I just wasn’t 100% bringing it to my conscious mind. How to speak to them. How to bring out from them what they really want to tell me. When I see that look on their face when I tell them to pump eight times a day, and they’re like…

It’s just to help them find their own answers. Because I know that the power of coaching, and then finding their own answers, is so valuable. So, I feel that my coaching training, that’s what it did for me. It helped me understand them better, relate to them better, and in the long run, I think helped them have longer results.

They feel more comfortable. I noticed them reaching out, post the initial struggle, and reach out to me and say, “This is still going on, what do you think we could do about it?” Whereas in the past, what I found, was that they needed to keep finding a way to sabotage their success with the nursing. They would keep calling me and say, “It was better for two, three weeks, but now I’m in pain again. I just can’t seem to figure it out.”

They were trying to reach out. They themselves weren’t sure what they were looking for support for. When I noticed that pattern, that’s when I’ll ask a client if they’re interested in a different conversation about what else might be going on for them in their life, that’s causing them to feel they need to still hold on to this struggle?

It really adds a different dimension to this lactation field where, some people are in and out, like a clinician. It gives them that longer result, that understanding that there’s something deeper for them going on. Many times, many women, they’ll come to me and it’s their fourth baby; their oldest could be like five years old, or four and a half years old. And the first thing they’ll tell me is, “I don’t know how I got here.”

They’re looking for the support they didn’t process. Maybe it was a hard birth. Maybe it was a loss of a close person within the time. Or maybe it’s just plain overwhelm. Maybe they’re holding down a job. I had one mother tell me that she wanted the nursing to work, as long as she was managing.

When I asked her what “managing” meant to her, she said something like, “Well, the house has to be clean, the dishes have to be washed,” and she threw some other things in there. I was thinking, “Well, how soon after birth do you have all that done?” She was being so hard on herself. So, unraveling that for her was so freeing.

And whether or not she nursed was her own decision, but it was more of the empowerment as a mother for her to look at her story and say, “Well,  this is that one idea to shelve it out, to file.” I see in my clients that transformation of them getting back their strength, getting back their voice, and it’s really powerful.

Debbie: This is something that’s interesting, that I want to go into a little bit more deeply. Because through the process of coaching, and through the power of coaching, you’re helping your clients find their own answers. Then they take charge with more self-leadership and more self-determination.

I’m curious how a woman, who’s in the situation where she can benefit from coaching… Are you only dealing with women who are right after birth? Within the first few months after birth? Do you deal with women whose youngest is two or three or four? How would somebody know that she would be in a situation where she could benefit from coaching?

Because when you tell me a woman is saying, “How did I even get here?” It’s almost like she might think there’s no answer. She might just feel very boxed in, and doesn’t realize that there’s someone who could throw her that life preserver?

Raizy: Right. What’s so interesting is that what has happened over the last, I would say, a year, but let’s say more in the last seven, eight months, is that I did get sort of a name where people call me when they have older babies; who are what they call “sudden refusal of the breast,” or sudden feeding issues. “Suddenly my baby started refusing to eat.”

Very typically, it’s at seven months old, between seven and nine months old. In the beginning, it scared me a lot. Because it’s a very big challenge to get a baby that’s seven months old… They already know why they don’t want to nurse.

Debbie: They’re just interested in what’s going on during the day at home. It’s just way more interesting. They’re distracted.

Raizy: That’s number one. They’re distracted. That’s for babies who are not ailing. But the ones who come to me, like they’re talking about, I’ve seen kids that they look very, very undernourished. Their eyes are very popping out, their cheeks are sunken in a little bit. They have a certain look where they’re long, they grow tall; which for the doctors is fine. So, they’re actually gaining weight.

But they’re very skinny. They don’t have fat around their wrist. They don’t have fat on their thighs. It’s a very typical, and for me, a specific look that I see when I see these types of kids. And they literally look like they have a fear of the breast. That is what it looks like. They come close to their mothers, and they just need to get away.

And so, very interestingly, it became very common in our society to call, anytime a baby arches backwards, we call that “reflex”. That looks like a reflex baby. And what I learned actually, is that when a baby is doing that at the breast, that’s actually a baby who’s stuck in their startle reflex, their Moro reflex, or flight-or-fight mode. A seven- or nine-month-old shouldn’t be startling really, at all.

That started showing me and telling me this baby has been in panic mode for a while, it’s not something that just happened. So, why I’m saying that, is because when you say, “How does a woman know if they need help?” There’s one group of women that will come to me with a problem that has been lingering for a long time. They’ve been trying to get over it with well-intentioned help from people around them.

And at one point where it explodes, or where it just becomes that brick wall, is their baby’s not eating. It literally could be 24, 36, 48 hours and the baby’s not taking any food; not from the breast, not from the bottle. They get so scared. So, that’s one group of women that come to me, and it’s quite clear that they’ll need extra help. It’s a prolonged challenge.

The other one that I tried to open up, other groups of women that would know for themselves, “Maybe I need something deeper,” is I teach my women to listen very clearly to their inner voice, to get very familiar with their inner voice. When they feel some type of contradiction or restriction or constriction, that’s when I recommend to them, “Why don’t you look at that a little deeper.”

Because I’ve helped many women in such failings actually wean their babies. Which, in that case, was the best situation for the mom and the baby. Because the mother was holding on to some type of pain, sometimes it’s the loss of a loved one, like I said before. Very often, it could be holding on to a story, like a failed attempt at nursing in a previous baby.

They bring that with them, those negative beliefs. “I’m not good at this. I’m a failure.” So, I help women to understand. Or if a woman is trying to understand for herself, if she’s hearing those messages in her mind, “This is never going to work. I’m in too much pain to even think of what’s next for my baby.”

Babies who dread the next feeding, because it’s just feeling unpleasant and uncomfortable for them. Women who are just constantly finding that struggles are showing up again and again, no matter what they’re trying to do. These are really the red flags that would tell a woman that maybe you want to go a little deeper. Find out if maybe it’s what I call “beyond the latch.” Maybe there’s something deeper.

It’s super common, women who get infections very often recurring infections, they very often are holding on to grief, they haven’t mourned something in their life. Again and again, I see women choosing to let go, choosing to do the work and let go, and resolving that recurring issue. We would say something recurring, or something very prolonged, is a great opportunity to go get more answers.

Debbie: Amazing. I want to shift the focus a little bit now, because you speak with so much knowledge, so much heart, I could just hear with the enthusiasm in your voice and how much you just care about your clients and their babies, like even helping a woman choose to wean her baby. There’s just so much of you that you pour into your clients.

But now let’s talk about how much you’ve poured into yourself over the last five months in terms of you as a businesswoman, as a business owner, becoming a CEO of your business. Because, as we mentioned a few minutes ago, we can just pour and pour and pour into other people, and then we don’t take care of ourselves.

We don’t take care of our business, the boundaries, making sure that you make the money that your business needs to carry on. So, let’s talk about that side of you, that has grown and developed so much in the last several months.

Raizy: I think that what’s super interesting about what you’re talking about, I thought in the very beginning that it has to be contradictory. Like, this woman who’s in charge of her business, I can’t be stay with that level of compassion. I can’t stay with that level of passion in my work. If I’m a CEO, in my mind, it just didn’t click. It didn’t go together.

Bringing in the money and being busy with the numbers just didn’t feel like it could jive, that they could go flow nicely together. I’ll admit it, I was scared in the beginning. I felt all my inner child fears coming up. Every time I made another dollar I was hyperventilating and couldn’t handle it. Every time I got phone calls, maybe I would have really busy week, and I would feel so shut down after that.

I realized that I needed to speak with that little girl inside of me, and have a real conversation with her, and explain to her what’s happening. Actually, that’s what I teach to my clients. “Talk to your baby. They know what you’re saying.” So, what’s clear for me, and I spoke with the inner voice before, is that I’m such a believer in the inner voice and our intuition. My body/mind connection, my body always gives me signals, always. So, it’s just about listening to them.

Debbie: You’re very, very intuitive. Not everybody’s wired that way. I mean, God made each one of us with a different nature, nurture, whatever. But  I know that you’re incredibly intuitive.

Raizy: Yeah. To not be intuitive, for me, it doesn’t work. It doesn’t work for me. It doesn’t let me continue my growth. Every time I want to go up a level, I know that I have this time where I have to stop and introspect and think and talk it through. Really look at my thoughts, like you taught us to do, and see what negative message am I giving myself about a woman who makes money and is also a loving mother.

I’ve had a lot of resistance from the people around me, not my personal family, but I’ve had friends who had a hard time with this change in me. I don’t think I changed so much on the outside, or at all. It’s just my mindset had shifted. And when I saw that I was able to be there for my women, and charge them the money that helps them to understand the value of what I’m giving them, then it just gave me the permission to keep going.

Because, like you taught us, my family is my first value. And to live in stress and struggle about where the next dollar is coming is not a healthy way to raise my family, because I want to be able to give them what they need and I don’t want to stress about it.

And so, when I see that the freedom and the abundance and the gifts that come into my life when I open up and notice my own deserving, and notice, again, those thoughts that need to be worked through. That ‘I’m not deserving; yes I’m deserving,’ then it just gives me the push. It gives me the encouragement to keep going towards it.

Because I’m able to start feeling it and embodying the freedom. It makes me be more aware and grateful of what I do have in my life. So, some people may be mistaken that once you get into business, and you make a certain amount, and you want more… It’s not that you want more, it’s that you become more. You become bigger; you expand. You start to allow in more. I think that was also scary for me.

I have other support people. I do my own other coaching work, and I’m always proud to say that to people. I have my own coach. I have my own mentors who I do not hesitate to reach out to. I think that being a woman, a Jewish woman, mother of six, wife, and CEO of a business is a lot of stuff. I’m aware of that.

Where I’m at, right this minute, is this balance between taking a step back, allowing myself to have breaks, and still at the same time, be able to move ahead and embrace what my next step is. And so, I learned to go with the question, because I see that my body is sensitive and that I need the time.

But I don’t look at it anymore. The most recent time when I actually raised my prices, I think that’s what it was. I noticed that not necessarily am I going to be the one to take on that overloaded client load, but yeah, if I could make each sale worth its value, then I’ll know that I’m doing my best, making the money I’m meant to be making, and also have time for myself.

So, that’s something that I’m always doing, the work. I think it’s the only way forward and the only way upwards.

Debbie: I’m going to share something with you in a second, it’s interesting. But as we grow our businesses and we hold space for more clients, then we, as the CEO, also need to have more support just for ourselves. Because we are carrying more; we’re carrying our family. I mean, we have husbands, we have our partners, and then we have our clients.

So, you were talking about getting in touch with your inner child, your little girl. And just today I was working with my life coach, and we were doing the same work with me, right? About having compassion for my little girl and all that. So, it’s the same work, and we keep doing it as we grow and expand.

Then our, I call it the little girl, some people call it the inner child; doesn’t really matter what you call it. But she can get a little bit feisty. So, she wants to be heard. Yeah, yeah, she definitely does.

Raizy: The beauty for me, that I’ve seen in my life, besides just my business growing and my availability to more women out there, is that I’ve also expanded my personal life. I took up learning an instrument, after many years of wanting to. I felt like I’ll never be good at this, but this is so  enjoyable. I just I love it.

It’s an outlet for me. It adds so much depth to my life. That’s one thing, I feel like it’s a broadening of your horizons. I see how it affects even my parenting. To see more of the emotions. Especially teenagers, they have…

Debbie: A spectrum of emotions. When they’re little we teach our little kids there’s mad, glad, sad, and bad, right? But then we can expand it. You can go online and you can download… Whether it’s 22 emotions or 52 emotions… you can get a list of a bunch of emotions.

And the more we can experience all the different colors of the happiness and the joy… In Hebrew we have so many words; gila, rida ditza. I feel like we have so many for all of those happy emotions. And then, also on the sad, right? Whether it’s the sadness, the grief, the mourning, there’s frustration, annoyance; whatever they are.

But when we expand our capacity to feel positive emotions, we also expand our capacity to feel negative emotions. It just allows us to have more of a human experience, which is what we’re here for. David Hamelech, King David, in the Psalms, in the Tehellim, he has all of the emotions.

I also want to just point out, from a practical point of view, because you talked about growing as a business owner and making more money… And I love the fact that I didn’t know you were learning an instrument, that’s fabulous… as our children grow up it’s not like they have less financial needs.

I mean,  God willing, our children, you’re going to want to help them to get married, to establish their own families, thank God, it costs money. And then, I think it’s also important because… You mentioned the various stages of your life that you were living month to month, and it was a struggle, and the debt from the clothing business, right?

We don’t know… First of all, God willing, we should all be healthy. We should never need to take money out of savings to support ourselves. At some point, at 85 or 90 or 220, but you might not want to be a lactation consultant anymore. You might not want to get up at 10 o’clock at night and go help someone who’s a struggling young mother trying to nurture babies.

But we need money for retirement also. That’s also part of our lifecycle. That at some point, whether it’s halftime or full time, or whatever, we might want to play more with our grandkids, God willing, and spend less time in our businesses. So, we will need money for our future selves as well.

So, how is your relationship with money changed since you’ve joined Wired for Wealth?

Raizy: I didn’t even know how many thoughts I had around money. But it was interesting for me to notice was that I grew up not knowing if my father had a lot of money or not. I would hear it from other people. “Oh, your father donated this, donated that.”

It was a very strange detached type of feeling. Like, is it good that he donated it? Is it not? It wasn’t clear to me. I didn’t understand if this was a good thing. If I was looking being looked down upon. If I was being looked up to.

And so, I think that I came into my adult years with a lot of confusion. But one thing is for sure, I did have this very strong feeling that money was just always running away from me. And no matter how much you have, it’s going to be gone so soon, so what’s the point of trying to replenish it. That grasping, the feeling of needing to hold on to every dollar, it was just something I could still feel in my body.

I think that what has changed for me is the knowledge, number one, it has taken these blinders off the side of my eyes; that there’s such a huge world out there. And Hashem owns the entire world. He has no reason to hold on to most of it and give me only a little bit. It’s all His. And so, this feeling of being able to go into that abundance, and notice… I think that’s maybe the most important stuff for me… to notice when I’m in the scarcity mode, and not to judge it when it comes up.

When I feel my shoulders are really tensed up, is when I see that I have money in the bank and I’m like, “Am I deserving? Am I worthy? Will I know how to spend it?” I have this thing that women are not supposed to be so busy with the money. There are so many of those thoughts that come in.

So, my goal is to keep growing, and to notice those thoughts and triggers quicker and earlier. But what I could just be so grateful for, is that definitely I have started to look at money as a purely beautiful expansion of life, expansion of what’s possible, an expansion of what we deserve. And that’s just how I look at it.

Like, when I’m looking at something and I’m like, “Why am I feeling constriction around this when it comes to the price?” Then it’s just like, “Is this something that’s going to expand my life, and add more beauty and more joy and more time and more possibilities, and more dimensions?”

That helps me to be able to go into that flow, of that feeling. That it’s not about the dollars and cents. And I even start to feel it when I speak to my clients. In the beginning, it was hard for me to get the words out of my mouth, how much I charge. And now, it’s just like, “This is my price,” and 95% of the time, people are like, “Okay, that’s fine. That’s your price.”

What I started noticing, very interestingly, is that in the beginning, you helped me set up a system where I should have clients’ credit card numbers, in order to book the appointment. Because I had some situations where I was chasing people for money. That was hard, hard, hard for me.

I felt like I was being demanding, all that. It was hard for me to get the words out. But once that became easier and easier for me, by doing the mindset work, getting into my thoughts, “What am I thinking? What am I feeling?” It doesn’t even come into my mind anymore to think, “Oh, remember to ask if they want me to charge their card.” They actually offer to me, “Oh, you have my card, right? You can charge it.” Or they’ll just offer me cash. Which is an amazing shift.

I just noticed that recently, because even though I know and I trust that if I say it to them, they’ll respect me, and I need to say it and whatever. But there’s just something about being able to be totally focused on what I’m here to serve. And for them to feel that so strongly that they’re just like, “Oh, we want to pay you.” That’s what it feels like. It feels like it became such a big shift for me.

I was like, “Hey, they’re remembering that they have to pay me.” I looked at that as a big shift in my energy around money, and my thoughts around money.

Debbie: That’s beautiful. It’s just whatever you’re projecting is a trust of money, a trust of your clients, but there’s something in the way you are, your vibe, your aura, the way that’s picked up and perceived by your clients. It could also be just a different type of client.

As we raise our prices, we also often work with different types of clients. If you walk into a jewelry store, into Tiffany’s, it’s going to be a different type of client than if you go to the wholesale store down in the diamond district, or something like that. It will be, you know, it will be a different client, and that’s okay. There are clients for every store.

Raizy: Yeah. And it’s interesting when you’re saying that, the level of the client, the type of client. Because I just realized, while you’re talking, this is actually my first month in 10 years that I’m not employed by an agency. I’m just going to look at the numbers, whatever they are, and whatever’s coming, and rejoice in them and be grateful for them. That letting go of a certain type of client and welcoming in a new one, yeah, I can relate to that a lot.

Debbie: Beautiful. So, is there anything else that you’d like to share for anybody who’s listening? Anything about Wired for Wealth? Anything else about your work you’d like to share? Go ahead.

Raizy: What I want to share, is that people tell me all the time that I give them a very calm vibe, a very soothing energy. And I really want to share with people that I do a lot of work, it does not come naturally to me. I can naturally change my mindset. But it’s not like I was born in the meadow, or something.

I admire people, other people who do work. I don’t expect… I always say to people, “None of us have a monopoly on our challenges in life, or our struggles, what we go through. We all have what we go through. And we all have what we need in order to keep building.” And so I tell people, “If I could do it… I was scared to death when I started.”

Just like when I started playing my instrument, same thing. Like, “How on earth am I going to figure this out? How are my fingers going to move so smoothly? How am I going to pull this all together?” I’m very transparent in saying that not every part of my life is perfect.

I’m not saying I’m this perfect homemaker and I get my laundry in exactly when I want to, or my supper… That’s fine. I just choose to focus on what is working. And when I am in front of my client, when I am there to serve, I know what I want to bring them. And so, that helps me to keep doing the work, so that I could bring it to them.

So many times I’ll be in my car and I need to breathe. It wasn’t an easy day. Fight number whatever. I just keep my mind on what I want to bring them, and I know that I’m supported. Being a wife, for me, has been a support. Building my business? Like, I just never thought so. I was very pleasantly surprised and grateful.

It’s amazing to see other women, and watch other women’s stories unfold after. It’s interesting for them to see mine. And it’s interesting for me to see theirs. To watch other women who I know are in my state, they have little kids pulling up their spirits, and they’re just committed to this process.

Which is really growing us as women. We’re serving the community. We’re serving other women. That’s really something that has added just so much value to my life, really.

Debbie: I’m so happy to hear that. And I will, for anybody who’s listening, I do want to emphasize that we think that business is all strategy, strategy, strategy, strategy, tell me what to do. But that inner work is really where the rubber meets the road. Right? It’s really, there’s so much, you know, especially as women. Especially as moms.

I think business is probably one of the biggest life tests of our inner work. Because all the frustrations, each client has a different personality; some of them are harder, some of them are easier. Some of them want a refund. Some of them are going to have criticism. Some of them will reject us. Sometimes we’ll send an email and people will unsubscribe.

So yeah, that inner work is, I don’t know, is it 50%, 80%, 90% of business? It’s a lot.

Raizy: It’s a lot. Sometimes you get phone calls that you love. Like, people call you. Someone sent me a picture of her like seven- or eight-month-old. And she said, “I just want to send you regards from my little princess.” And it’s so heartwarming.

And sometimes I get a phone call that I don’t love so much. And I think that when you talk about growth, and how much is involved in the work, how much of it is mindset work and thought work, I think it’s so much more than we could put value on it.

When I see my own self growing is when someone will call me and say they want a different price, and the ease with which I can say it and move on, let them go, send them love… More than that holding on and weighing ourselves down with those heavy, unnecessary emotional drama… that is just really the result of all that mind work. All that mind work like, and that’s, I don’t think you could put a number on it. I think it’s most of it.

Debbie: Thank you so much. Tell us quickly where, if somebody is looking for a lactation consultant, someone who does… You do coaching online, on Zoom?

Raizy: Yeah, the easiest way for someone to reach me if they’re local is my cell number, texting or voicemail, that’s 917-794-0061. Someone that’s not local, then I have my email address. It’s the second-best way to reach me. That’s HFTS, that’s my business name, Heart From the Start. So, HFTSLactation@gmail.com.

Debbie: Alright, we’ll put it in the show notes. Thank you so much for being with me today, Raizy. It’s really, really a pleasure.

Raizy: It was wonderful to be here.

Thank you so much for tuning into today’s episode. I know that you’re going to agree with me that that was a full episode. There was so much wisdom and so much growth, and you just hear Raizy’s calm voice. I know that if you’re a new mother, you would just love to have her at your side.

I know that when I had my babies, back in the day; my baby is 16 and a half; having that warm, loving, compassionate voice near me would have been a game changer. My first was a great nurser. But I had some of my later kids that maybe had a little bit of struggle. And it would have been so much relief and compassion having someone like Raizy at my side.

So, if that is what you were looking for in your life, and with your new baby, make sure you check out Raizy’s details in the show notes.

I want to remind you that enrollment for Wired for Wealth is now open until March 18th. When you join now, you are joining the number one coaching program for Jewish women in the industry. We will help you change your relationship with money, and sell as a service to your client. I believe that sales is sacred and spiritual, for you and to the people that you are here to serve.

And of course, I want you to double your income in the next 90 days. I will personally onboard you with a one-on-one coaching call, so that we can figure out your strategy and your roadmap to get you going. So, go to my website now, DebbieSassen.com/wealth, and look at the program. All the details are laid out there. And of course, on that website, you can sign up for a sales call. I look forward to seeing you inside.

I will see you next week. Bye, for now.

Thanks for listening to The Jewish Entrepreneur Podcast. If you want to stop underselling and underearning and close more sales, you need to clear the limiting money beliefs that are sabotaging your business growth.

Head on over to DebbieSassen.com/mindset and download my free Money Mindset Workbook. Uncover and dissolve money blocks, like hundreds of other entrepreneurs who are now building six-, multi-six-, and seven-figure businesses and creating true financial freedom.

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