Why You Need to Set Ambitious Goals for Your Business

Are you setting ambitious goals for your business that inspire you to take action? Are you even setting goals at all?

When you start out in business, all you really want to do is get new clients in the door and get paid. Often, you don’t even care how much you make – you just want to make SOMETHING!

But if it’s time for you to run a serious, professional business instead of a hobby, you need to set specific goals. And if you really want to take it to the next level, you need to set ambitious goals.

Why the big businesses get specific about goals

Let’s imagine for a second that you are the company Apple. I can guarantee you that at the start of the year, Apple doesn’t just say, ‘let’s sell some computers, a bunch of new phones, a handful of accessories, and that will make us some profit’.

Apple will have very specific and ambitious sales, revenue, and profit goals for the year. In fact, they probably have monthly, weekly and even daily goals. Most importantly, Apple will have processes in place so that they act on those goals to make them happen.

When you’re ready to step up and become a serious business owner with a successful business, you need to do the same. The exact amount that you decide on doesn’t even matter. Depending on what stage of business you’re at, it could be $1000, $2000, $5000 or even $20,000+ per month. But you don’t want to leave your goal income to chance – you want to get very specific.

Related reading: 3 Reasons People Are Not Setting Goals and One Simple Step To Start


Why are specific goals essential for a successful business?

There are two main benefits to setting specific goals.

Firstly, you step up as the CEO of your business. When you set goals, you start to believe that there are ways for you to call in the money you just set as your goal.

Secondly, as you become more serious about your business, you send that message out. Soon, the whole world realizes that you are running a professional business. They’ll see that you’re a money-generating operation that deserves to be taken seriously!

Related reading: Four Steps to Breaking Down Your Goals into Bite Size Tasks


The case for setting ambitious stretch goals

You might set a goal each month that you know you can make. But this doesn’t stretch you. Without stretching, you will never know what you are capable of. You might even be leaving money on the table because you don’t think you can make that amount!

Let’s say that you’re consistently making $10,000/month in your business. It’s a good amount, it pays your bills, maybe it leaves you with a little wiggle room and profit. It’s ‘enough’.

But let’s say you double that goal to $20,000 a month. All of a sudden, resistance comes up. You start getting anxious and telling yourself things like:

  • It’s impossible.
  • There’s no way.
  • I have no idea how to make that happen.
  • I don’t know enough to charge those prices to earn that much.
  • I’ll have to work longer and harder to earn that much.
  • My business isn’t set up to make that much money.
  • I need a better website/I’ll have to run Facebook ads/I need an assistant before I could possibly make that much.
  • What could I even sell to hit that number?
  • I’m not good enough.

Sound familiar?

Say hello to your limiting beliefs.

All of this is the programming that’s deep inside you. It’s what has been holding you back from reaching your goals. But when you become aware of that resistance and identify your beliefs, you can do something about it.

Let’s get practical and set a goal

Grab a piece of paper, and write down an ambitious goal for what you want to make in the next 30 days.

Don’t hold back on the ambition. Be truthful about what you’d love to earn for the month. If you’ve consistently earned $4000 each month this year, you might want to go for $8000 or even $10,000.

If you’re already earning $10,000 shoot for $20,000.

Look at that number. How impossible does it seem on a scale of 1-10?

Maybe it’s a figure you’ve never made before. Maybe you’ve made it once during a ‘fluke’ month. Notice how intense your reaction to the number is. Where is it sitting in your body?

As long as you stay stuck in the energy of your goal being impossible, you’ll have a self-fulfilling prophecy on your hands.

But if you stretch yourself, set ambitious goals, and figure out what’s holding you back, you can take action. You have the opportunity to dissolve your limiting beliefs and move to the next level in your business.

Align to Your Audacious Goals Free Training, July 16th

Do you have big money goals, that make you feel nervous, numb or even nauseous?

This free training will help you to understand why you have such an emotional reaction to your big goals, and start to clear your limiting beliefs and money blocks.

This training will help you to:

  • speak, write and believe in your goals with confidence
  • raise your energetic income level so you can charge your worth and achieve your big money goals
  • learn a simple and effective strategy (EFT) to consistently align to your audacious goals!!

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